Your bank's next chapter starts on this page. Not in Atlanta.

Every year, the number of independent community banks in America gets smaller. The ones that disappear almost never saw it coming—they were "doing fine" right up until the day they weren't independent anymore.

The CEOs who leave this conference having actually changed something don't wait until they land to start. They start now.

7-10 minutes. One honest look at where your bank really stands. A plan you'll actually use.

Let's start with the truth.

If this conference actually changed the trajectory of your bank—not just your week, your trajectory—what would be different 12 months from now? * You're on the flight home. What three things have to have happened for you to say this was worth pulling yourself out of the bank for two days? * Finish this sentence: The thing my bank is fully capable of, that we are nowhere close to achieving, is... *

Your bank.

Bank Name * First Name * Last Name * Email * Asset Size * Ownership * If nothing changes in the next three years, where does your bank end up? *

Stronger and more independent than todayAbout the same - still fineSmaller, more vulnerable, or absorbed by someone elseNot sure, and that is exactly why I am here

"Nobody ever lost their bank in one bad year. They lost it one 'we're fine' at a time."

Where does the architecture need to go first?

Select your top five priorities * Now rank your top three (note them here) *

Rate your bank today. Not where you hope it is—where it actually is.

Culture5

Leadership Bench5

Sales Culture5

Commercial Growth5

Deposit Growth5

Customer Experience5

Pricing Power5

Innovation / AI Readiness5

Execution5

Strategic Clarity5

One metric, if it moved, would change everything. Which one? * Current Number Number You're Done Waiting For

"You don't rise to the level of your strategic plan. You fall to the level of what you tolerate."

The part most CEOs skip. Don't.

The leadership habit I most need to strengthen is... The conversation I've been avoiding—the one I already know I need to have—is... One courageous decision I keep postponing is... If I only walked away from this conference with one answer, it would be an answer to...

You didn't build a great bank alone. You won't build the next version of it alone either.

Who do you most want in your corner in Atlanta? * What do you know, that you built the hard way, that could help another CEO in that room?

"The banks that get acquired weren't unlucky. They were comfortable at the wrong time."

One year from today.

I want to be known as the CEO who... * Choose the one commitment you're willing to be held to *

I will ask at least five CEOs how they solved the exact problem I am carrying right now. I will meet at least ten executives I could not have met any other way. I will leave Atlanta with a written 90-day plan, not a folder of notes. I will make the one decision I have been avoiding, before I board my flight home. I will schedule the follow-up conversations before I leave, not after. Other

Signature *

One more thing, if you want it.

You've just told us more about where your bank is headed—and where it's stuck—than most CEOs tell anyone. That's worth more than a hallway conversation in Atlanta.

If it would help, one of our team members can spend 20 minutes with you before the conference, walk through what you just shared, and help you shape it into an actual plan—so you're not starting from scratch when you land. *

No pitch. Just a head start.

Yes—set up a complimentary 20-minute Strategy Call before the conferenceMaybe—follow up with me at the conference insteadNot right now, I will take it from here

You just did what "okay" banks never do.

Most CEOs will show up in Atlanta the same way they show up to everything—a little curious, a little skeptical, hoping something sticks.

You're not most CEOs. You just told us exactly what you're building, what you're done tolerating, and who you want to become. That's not a form. That's a plan.

Here's what happens next:

✅ Our team reviews every answer before you land—this isn't going in a drawer.
✅ We build introductions around what you actually need, not a name badge and a hallway.
✅ Bring your hardest problem. It's exactly what we came for.

See you in Atlanta. Bring the version of you that's done being "fine."

Roxanne Emmerich

Founder & Chair, The Institute for Extraordinary Banking™