The mission of The Institute for Extraordinary Banking™ is to shine a bright light on the good work performed by community banks…the difference they make in our communities…the vital role they play in our business communities and our economy as a whole.
Those are your options. Your people are lined up at your door telling you that you’ve got to match the rate. They don’t understand that price competition is a symptom of a more significant disease: The Insidious Cancer of Commoditization.
You suffer it for one reason and one reason only: In the eyes of prospects, you’re no different than the bank down the street.
A year ago, 28 banks instantly differentiated themselves from the competition when they won Banky Awards. They became “overnight celebrities” in their communities.
Nominate your bank for the 2023 Extraordinary Banking Awards Nominations are open until June 9, 2023.