Leveraging Your Banky™ Award for Higher Profit from Higher-Quality Customers Masterclass

A Banky Award is a market differentiator that customers and prospects recognize
and respect

“Everywhere we go, everyone asked us: 'How'd you win that award?' The first year we won it, we grew more than we had in the previous eight years combined.”

—P. Steele, President & CEO, First Volunteer Bank, 2014 Extraordinary Bank of the Year™ Recipient

Complete the form below to get access to the recording now.

Almost everything you think you know about achieving higher profit in your bank is probably wrong. Regardless of what conventional wisdom says—or even what you learned at your graduate school of banking—you DON’T have to accept higher risk as a tradeoff.

Across the country, community banks just like yours are achieving high profits from high-quality customers…

  • Without matching rate
  • Without spending hundreds of thousands of dollars on a campaign that nets only a few weak and easily-duplicated “brand statements”
  • Without spending more on yet another training company’s failed curriculum
  • Regardless of what the economy is doing
  • Regardless of what other banks in their community are doing


By achieving differentiation that’s so meaningful and so valuable to their customers and prospects (and even to their competitors’ prospects) it’s impossible to resist.

These banks understand that “We have good people who will take great care of you” doesn’t even come close to being a differentiator…much less a compelling one. They know how to craft USPs (unique selling propositions) that are truly unique, can’t be duplicated by competitors, and create massive can’t-be-ignored value that leaves customers and prospects tripping over themselves to get in line.

As past winners will tell you, a Banky™ Award from The Institute for Extraordinary Banking™ is one of the most powerful differentiators available to a community bank. It’s literally the ONLY award recognizing elite, ambitious, results-oriented banks that stand out as the best in their communities.

“[Winning The Banky™] really showed our staff that we were different from our competitors. It gave us new confidence…then our calling programs really started to take off…and the results took off, too.”

—K. Knudsen, CEO, Security Bank
2017 Extraordinary Bank of the Year™ Award Recipient

How much more fun would it be to go out and call on loan opportunities when you’re not going to get kicked in the teeth, get treated as a vendor, or have to match the rate…to instead be a standout?

How much more could you contribute to a customer’s success in all areas when you’re viewed not as “just a banker” but as a highly valued and trusted advisor?

What would it mean to your team to have the pride that comes with knowing your bank has been judged one of the best in America? What would that do for your retention, your culture, and your ability to seamlessly integrate when you make acquisitions?

These are just a few examples of how winning a Banky™ Award sets your bank apart and creates differentiation that commands attention and respect.

Access the recording now to go behind-the-scenes with recent Banky ™ Award winners to...

  • Hear their stories of how they helped their community understand why they won

Explore the transformation in the way they look at their role in the community and what they can achieve for—and with—their community Follow their journey in leveraging the Banky™ to predictably grow high-quality loans with premium pricing, sticky core deposits, cross-sales, NIM, ROA, and more

  • Be a “fly on the wall” as they share how they leveraged the Banky™ to systematically target and win not only their own top 100 prospects, but their competitors’ best customers as well

“Our community is buzzing since we won! We got over 3,400 views of our Banky™ Award announcement on Facebook [in our small community]. It’s a clear differentiator for our market.”

—P. Williston, CEO, Citizens Bank of Lafayette
Banky™ Award Recipient

When you can back up your claim to be one of The Best Banks in America™, your people and your customers and prospects intuitively understand you’re not just different...
you’re WORTH MORE.

Who should watch the replay?

  • Community bank CEOs who want to lead their banks to a position of being recognized as the best bank in their county or community…to REALLY be a standout and not a “Me, too” bank
  • Marketers who understand that their real job is creating and communicating value differentiation, especially for their target markets
  • Directors and executives who really want to drive higher profits and better quality of customers

Guiding you during the session is Roxanne Emmerich

Nobody has helped more banks get to top-of-peers status than Roxanne Emmerich. One CEO client referred to her as a “one-woman economic recovery program.”

Bestselling Author: Roxanne is the New York Times, Wall Street Journal, and international bestselling author of Thank God It’s Monday!® and author of Profit-Growth Banking, The Net Interest Margin Solution, and her newest release, The Breakthrough Banking Blueprint.

She is also editor-in-chief of Extraordinary Banker® magazine, which has a readership of 15,000 board members and executives from the best banks in the country.

Banking’s Thought Leader: Roxanne is the founder and chair of The Institute for Extraordinary Banking™ and creator of the Banky™ Award—the highest designation for results-oriented elite community banks of America. Her Best Banks in America™ Super Conference consistently receives rave reviews as the best conference for elite, results-oriented, ambitious bank executives and board members.

Transformation Agent: Roxanne is CEO of The Emmerich Group®. For the last three decades, Roxanne and her team have helped hundreds of banks transform their performance to get to top 5% performance and, more importantly, stay there. Successful Meetings magazine listed her as one of the top three speakers in the country on organizational culture.

Awarded Contributor: Roxanne is a National Speaker Hall of Fame inductee, a distinguished alumna of the University of Wisconsin, and recipient of the prestigious Nido Qubein Philanthropist of the Year award for her ongoing work to build schools in Africa.

Whether you’ve recently won a Banky™ award or are already planning your 2022 application, this masterclass is a must-attend event for you and your team!

Complete the form below to get access to the recording now.

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